In the era of colorful retail products, good packaging design can stimulate the desire to buy and increase product sales. How can startup brands use packaging design to increase product sales?
1. Pursue innovation and differentiation.
By using unique packaging forms, material selections, and printing techniques, it differentiates itself from competitors’ products and brings consumers a fresh and unique experience.
2. Create a buying experience.
Packaging that is easy to open, use, and carry brings additional value and convenience to consumers, increasing purchase satisfaction.
3. Considering environmental factors, and protecting the environment is what companies and brands are pursuing.
By choosing recyclable, biodegradable materials and reducing the environmental impact of packaging, brands demonstrate social responsibility that can attract more consumers.
4. Integrate with sales channels.
Products sold online are designed to have simpler and easier packaging, while products sold offline can be designed to be more ornate and appealing.
5. Color psychology and emotion.
Cosmetic brands’ packaging can choose elegant color tones, such as pure white, cyan, pink and purple.
Food brands can choose warm, bright colors to convey a delicious and healthy message,
Tech products can choose cool colors that reflect a modern and technological feel.
The packaging of holiday gifts should feature festive and bright colors, such as bright red or champagne.
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