About brand retail packaging solutions? We have eight key points.
Brand uniqueness and positioning
Clarifying what values the brand wants to convey is the starting point of the entire packaging design. High end luxury, simple and elegant, agile and cute, healthy and safe, each design element should echo the core positioning.
Market research and understanding of competitive products
Understand market demand and gain a deeper understanding of audience preferences and trends. Understand the advantages and disadvantages of competitive products, and identify market gaps.
Design philosophy and unique concepts
What concept should the appearance of retail packaging convey, whether it is fresh and natural, elegant and appropriate, or a sense of technological elements? Build several unique concepts to provide inspiration for subsequent designs.
Color and pattern matching
Choose colors and patterns that align with the brand philosophy. Color has a profound impact on emotional communication, and patterns give packaging more layers.
Innovation and friendly experience of packaging structure
Packaging is not only for aesthetics, but also for practicality. Design innovative packaging structures to ensure that users can easily open and use them.
Brand logo design
This is the visual facade of the brand. Design brand identity, integrate it into packaging design, and convey the unique atmosphere of the brand.
Digital elements and user interaction
Consumers nowadays enjoy interacting with brands. Consider introducing digital elements, such as scanning QR codes for more information or using AR technology to provide a virtual interactive experience.
Production and quality control
Finally, ensure that the packaging design remains consistent in actual production. Provide pre production samples, clear printing patterns and process identification to ensure market effect.
These eight key retail packaging solutions, from brand building to packaging production, can be attractive and practical to customers after being put into the market.
Contact us to create your branded packaging, email to customized@longgreenpackaging.com
