Your logo is the face of your brand. Just like eye contact builds trust in a conversation, a well-crafted logo on packaging instantly attracts attention and conveys quality.
In this article, we explore seven popular logo printing techniques used in paper packaging and gift boxes, helping you choose the right one for your brand’s needs and what your logo looks like after printing.
🔹 1. Offset Printing – Clear and Consistent Branding
- Best for: Colorful, cost-effective logos on large runs.
Offset printing (CMYK or PMS color) is the most common method for applying a logo directly onto the packaging paper. It ensures accurate color reproduction and is ideal for flat designs with fine details.
✅ Tip: Use PMS (Pantone Matching System) for strict brand color consistency.
🔹 2. Hot Foil Stamping – Shiny and Luxurious
- Best for: Luxury packaging, premium branding.
Hot foil stamping uses heat and pressure to transfer metallic foil onto the packaging surface through a custom metal die. It’s available in gold, silver, rose gold, holographic, or even custom colors.
Key Benefits:
Creates a shiny, reflective effect
Adds a sense of luxury and sophistication
Excellent for minimal designs with high contrast
🔄 Combine with embossing for a more tactile logo finish.
🔹 3. Embossed Logo – Raised Texture for Premium Feel
- Best for: Tactile, premium unboxing experience.
- Embossing raises the logo above the paper surface by pressing from behind using a metal mold. It gives your logo a 3D effect and a luxurious texture.
- Use Cases:
- Perfume boxes
- Premium cosmetics
- Corporate gift boxes
🔹 4. Debossed Logo – Subtle and Refined
- Best for: Understated elegance.
Debossing presses the logo into the paper, creating a sunken effect. It offers a refined and minimalist look, and can be used with or without ink or foil.
💡 Often used for eco-friendly kraft boxes or matte black rigid boxes.
🔹 5. Spot UV Logo – Glossy Contrast
- Best for: Modern, high-contrast packaging.
- Spot UV applies a clear, glossy coating only to specific areas like your logo. The process uses ultraviolet light to cure the varnish, giving a sharp gloss finish.
- Common Combinations:
- Matte lamination + Spot UV = Strong contrast
- Spot UV + Embossing = Shine and depth
🔹 6. Silkscreen Printing – Bold and Versatile
Silkscreen printing, also known as screen printing, is a manual or semi-automatic technique where ink is pushed through a mesh screen onto the surface of the packaging.
Unlike offset printing, it’s usually used for solid color logos, especially when high color opacity or printing on non-absorbent surfaces is needed.
✅ Advantages:
- Strong ink coverage and color saturation
- Works on coated paper, plastic, textured surfaces, or rigid boxes
- Ideal for bold, single-color logos or metallic inks
📦 Commonly used in small-batch premium packaging, wooden boxes, or Plastic surface gift sets.
✅ Tip：Silkscreen printing is also used for applying glitter powder, UV varnish, and even raised ink effects. It’s one of the most versatile logo finishing methods when precision and ink layering are required.
🔹 7. Glitter Powder – Glamorous & Eye-Catching
Best for: Cosmetic & festive packaging.
This process involves screen printing glitter powders (gold, silver, or colored) onto the logo area. It’s perfect for products like nail polish, holiday gift sets, and glam cosmetic boxes.
🧭 How to Choose the Right Technique?
| Logo Effect | Recommended Technique |
|---|---|
| Luxurious & eye-catching | Hot foil stamping |
| Tactile feel | Embossing or Debossing |
| High color accuracy | Offset printing |
| Glossy highlight | Spot UV |
| Festive & sparkling | Glittering powder |
🎯 Custom Logo Packaging with Longgreen
At Longgreen Packaging, we help brands bring their packaging vision to life — from concept to delivery. Whether you need luxury gift boxes, eco-friendly kraft packaging, or creative finishes for retail displays, we’ve got you covered.
📩 Let’s talk branding: customized@longgreenpackaging.com.
