In the retail market, the appearance packaging of product is crucial for providing customers with a tactile and visual experience. Therefore, having the correct surface finished when customers first come into touch with the product packaging may become an important component of evaluating the product.
In addition to enhancing the sensory experience, proper surface finishing also adds a protective layer to help the packaging product maintain a good shape, protect it from wear marks and scratches from fingertips or hard objects, and enhance the overall pattern of the product.
Here, we’d like to introduce several commonly used on packaging surface finishing to make your retail packaging more attractive.
Gloss Varnish Coating
Gloss Varnish Coating is a treatment method with high glossiness. By applying a smooth layer of varnish on the surface of the paper, the brightness and gloss of the printed material can be increased, making the patterns and text more vivid and three-dimensional. Not only that, applying gloss oil can also improve the wear resistance and water resistance of printed materials, extending their service life.
Matte Varnish Coating
Corresponding to Gloss Varnish Coating, applying matte oil is a surface treatment method with a matte effect. It can reduce the reflected light of printed materials, giving them a soft texture and appearance. The treatment effect of applying matte oil can make printed materials appear more low-key and high-end, suitable for some elegant and heavy designs.
Reverse UV Coating(Reverse UV printing)
Reverse UV printing: This process creates a novel visual experience for the packaging printing industry by creating a contrasting effect of granular matte and smooth brightness on the surface of the printed material. It not only enhances the texture of the product, but also enriches the visual effects of the packaging, demonstrating the continuous progress and innovation of printing technology.
The reverse sanding process involves applying a layer of UV varnish locally on the surface of the printed material, and then curing it through UV irradiation to form a sanding effect. This process utilizes the principle of “mutual exclusion” between coating type UV varnish and bottom printing UV varnish to achieve the effect of uneven texture and different gloss at once. Apply varnish on areas without base oil to achieve a glossy effect, and apply varnish on areas with base oil to achieve a matte effect. By controlling the amount of UV primer or the size of the dots, the brightness change after UV polishing can be achieved, thus creating a unique sanding effect.
The advantages of reverse sanding process include enhancing the light resistance of ink, increasing the ability of ink to resist heat and moisture, protecting imprints, and beautifying products. In addition, this process can simultaneously achieve a high gloss effect of mirror finish and a non high gloss effect of matte or matte finish on the same printed product, creating a stronger contrast and making the printing effect of the product better and more exquisite. However, this process also has some limitations, such as low surface adhesion, making it difficult to perform other processes on its surface, and is mainly suitable for materials such as aluminum film, gold card paper, and silver card paper. The display effect of ordinary materials is not outstanding.
Soft Touch Varnish Coating
Soft Touch Varnish Coating is a special oily substance that provides a velvety tactile experience to printed materials. It can make the surface of printed materials soft as silk, and the touch is as delicate as rubber, giving people a sense of pleasure in texture. The treatment method of applying touch oil is suitable for some designs that require increased touch and comfort.
Gloss PP Lamination
Gloss PP Lamination is a method of covering the surface of paper with a transparent and smooth film. It can increase the gloss and texture of printed materials, enhance their visual effects and quality. The coating film can also protect the paper, prevent scratches, stains, and other damages, and extend the service life of printed materials.
Matte PP Lamination
Corresponding to Gloss PP Lamination, matte film coating is a treatment method that covers the surface of paper with a layer of film with a matte effect. It brings a soft texture to printed materials, reduces glossiness, and makes them more elegant and low-key. Meanwhile, covering with matte film can also improve the water resistance and durability of printed materials.
Soft Touch PP Lamination
Soft Touch PP Lamination takes your printing materials to another luxurious level. It provides silky, like baby skin that feels very comfortable to touch. This processing enhances sensory appeal while providing an extraordinary tactile experience.
Currently, only matte Soft Touch PP Lamination is available, with short velvet film and long velvet film.
Welcome to learn more from us about finishing options or need help designing the perfect product packaging, Longgreen Packaging has you covered. We provide end-to-end brand packaging solutions for the world’s leading brands and retailers. Email to us at customized@longgreenpackaging today! Customize your brand retail packaging with us.
