A long-form guide for founders, procurement teams, packaging designers and brand managers who want to get printing and packaging right the first time. Why Printing & Packaging Still Matter For beauty, fragrance, home, gifting, and lifestyle brands, packaging is often…
Paper gift boxes play a central role in luxury and consumer goods packaging. For brands and buyers in cosmetics, fragrance, food, or jewelry sectors, the structure and craftsmanship of a box define not only how it protects the product, but…
Finding the right packaging supplier can make or break your brand’s success. The perfect partner does more than just produce boxes — they understand your brand’s story, respond quickly, and deliver results you can trust. Especially for startups, small and…
Products packaging is the first physical touchpoint between your brand and your customer. Even if your product is excellent, poor packaging can instantly cheapen the experience, reduce trust, and hurt your sales. Customers today don’t just “buy a product”; they…
Introduction Food packaging plays a critical role in protecting products, ensuring safety, and maintaining brand trust. For food brands, it is essential to choose food-grade materials that comply with international safety standards while supporting sustainability goals. This guide highlights the…
CMYK and Pantone in Paper Packaging Color is one of the most powerful elements in packaging design. It not only attracts consumer attention but also strengthens brand identity and influences purchasing decisions. When it comes to printing on paper packaging,…
Scuff-Free Varnish (替塑油): Premium, Eco-Friendly Finish for Luxury Packaging Introduction In the luxury packaging industry, surface finishes do more than protect—they define the unboxing experience, convey brand quality, and reinforce premium perception. Among the top-tier finishes, scuff-free varnish (替塑油) is widely used by European…
Soft Touch Lamination in Luxury Packaging Introduction In the world of luxury packaging, surface finishing plays a decisive role in shaping how a brand is perceived. Beyond protecting the printed surface, finishes such as Soft Touch Lamination or Soft Touch…
A concise, professional reference for packaging buyers, sourcing managers, and brand teams. Choosing the right packaging material determines print quality, structural strength, sustainability, and total cost. This guide highlights the essential paperboards, specialty papers, and inner tray options most commonly…
Sustainability has become a key driver in retail supply chains. Packaging decisions are no longer secondary—they affect brand perception, regulatory compliance, and customer loyalty. For procurement managers and brand leaders, selecting the right eco-friendly packaging materials is a critical business…